QSR Performance Study Sponsorship Opportunities

Insula Research’s flagship program, the Quick-Serve Restaurant Performance Study, is currently accepting a limited number of sponsors for our 2008 project. Take advantage of this exclusive opportunity to give your company premier exposure as a sponsor of the industry’s leading resource for measuring drive thru performance.

Sponsorship benefits include:

• Your company name and logo on all print and electronic media products resulting from the study

• A full page advertisement in QSR Magazine (reaching over 40,000 industry subscribers nationwide).  This page can be split into two half pages per your preference.

• Coverage in QSR Magazine’s “About the Sponsors” page, included in the October issue.

• A complete copy of the full study results (a $10,000 value)

• Exclusive sponsorship for your company in your industry segment – i.e. you will be the only sponsor for the product or service you provide.

• First right of refusal to sponsor subsequent QSR studies for your industry segment

Insula Research’s Quick-Serve Restaurant Performance Study 2008 is just around the corner. Act now to make your company a part of this landmark project!

Click here to request Sponsorship Agreement

Insula Research’s annul QSR industry project, the Quick-Serve Restaurant Performance Study, is a nationwide research program focusing on the drive thru performance of national and major regional QSR chains. In some regions, however, not all the competition is included in the research. For 2008, Insula Research is offering your company the opportunity to include any or all of your competitors in a given region as part of our flagship study. Insula Research can use the same metrics and test the same aspects of any competitors’ service that we test for among the national chains already included in the QSR Performance Study. 

• Get exclusive feedback on how your locations stack up against your nearest competition.  The data on your selected competitors will not by published – it is yours exclusively for use in internal analysis and planning.  Talk about a competitive advantage!  You’ll know more about your competitor’s operation than they do.

• Receive city-, state-, or region-wide performance comparisons with as many of your competitors as you like

• Use the entire QSR study questionnaire, or just the questions that matter most to you.  In many cases we can even customize some questions just for your competitors.

The 2008 Quick Serve Performance Study is already in the planning stages. Contact Insula Research today to find out how you can combine personalized, competitive advantage research with the nationally renowned QSR Performance Study to gain the greatest insight into your company’s strengths in the marketplace.

Insula Research’s nationally anticipated Quick-Serve Restaurant Performance Study is just around the corner, and in 2008 you can include your company as a part of the study. We will utilize the same metrics and test the same aspects of your service that we test for among the national chains already included in the QSR study, and provide you with a personalized copy of the results. Contact Insula Research today and find out how your company stacks up against the industry leaders. Just because your brand is not yet known in Europe and Asia doesn’t mean you can’t compare yourself to the ones that are!

 Add Questions to the QSR Study

 Do you ever look at the results of the drive-thru study on think, “I wish they would have collected data regarding….”?  Well, now is your chance.  Insula Research is getting ready for the 2008 Quick-Serve Restaurant Performance Study.  If there is a question you would like answered, we are offering you the opportunity to add the questions your company would like answered. Whether you are interested in only examining the performance of your own company’s locations, or would like to broaden the scope of the comparisons to the entire study, Insula can get the data your company needs. Contact Insula today to find out how your company can personalize the information we gather as we prepare for another QSR Performance Study.