Complete Package                                          $10,000

This is the full report of the industry-standard drive-thru study! There is simply no more complete analysis of drive-thru performance available. With your order you receive summaries, tables, graphs, and details of speed and service times, order accuracy, menuboard appearance, and speaker clarity, including important cross-tabulations; full analysis of the performance of order confirmation boards; supplemental reports that analyze payment card usage, customer service, exterior appearance, suggestive selling, and pre-sell menuboards; and the study’s raw data so that you can run your own analysis or identify specific restaurant details.

We will also conduct a presentation of the data, customized to your brand. The presentation is gratis with your complete package purchase, though we do require travel reimbursement to and from the presentation site.

Standard Study                                               $6,600

With your order you receive summaries, tables, graphs, and details of speed and service times, accuracy, menuboard appearance, and speaker clarity. Several important cross-tabulations are included, such as the number of stations in use to order accuracy, number of stations in use to service time, number of vehicles in line to service time, and much more.         

Order Confirmation Board Analysis               $3,300

This important report analyzes the performance of order confirmation boards. You’ll receive comparisons of wait times at restaurants with OCBs and without, accuracy levels of restaurants with OCBs and without, wait times by type of OCB (LCD v. LED), and much more.                                   

Supplemental Report Package                        $660

This package of must-have data analyzes payment card usage, customer service transactions, exterior appearance, suggestive selling, and pre-sell menuboards. Buying this package saves nearly 15% off the price of purchasing each supplemental report individually.

Payment Card Usage Supplement                  $155

Acceptance of credit/debit cards is on the rise in the industry. This report breaks it down by number of locations accepting payment cards, the types of cards accepted, and other forms of electronic payment options. Also included is a summary of card usage based on the number of stations in use in the restaurant.    

Customer Service Analysis                             $155

What do your customers experience when they visit your restaurants? This report analyzes interpersonal transactions between the restaurant employee and the inspector, including friendliness, attitude, eye contact, and whether they offered a “please” and “thank you.”

Exterior Appearance                                      $155

What do your customers see when they visit your drive-thru? This report offers an assessment of exterior appearance issues, including litter and debris on the landscape, condition of exterior trash receptacles, building appearance, and signage appearance.

Suggestive Sell Analysis                                  $155

Are employees using suggestive sell techniques? This report analyzes incidence of suggestive selling and also breaks it down by time of day and number of vehicles in line.

Pre-Sell Menuboard Analysis                          $155

Do pre-sell menuboards bring an advantage to your operation? This report assesses the impact these units have on wait times, service times, and total time.

Raw Data                                                        $3595

Want to run your own analysis or identify specific restaurant details for your chain? We’ll include the raw data files in an Excel spreadsheet that correspond to all the information in your order.