Services
  Audits
Insula’s professional field auditors make in-person visits to report on a wide variety of issues important to your business needs, including supply chain and distribution methods, warehouse and storage capabilities, safety and security concerns, product preparation and presentation, as well as all aspects of marketing and merchandising. Equipped with laptop computers, digital cameras and an array of measurement tools, our auditors can help answer any questions you have about volume fluctuation or quality control that may arise as your product, and your brand, travel from point of origin to the point of sale.
  Customer Experience Measurements
Insula’s national network of shoppers conduct anonymous, unannounced visits to your business locations to offer you a viewpoint that can be difficult for a management team to gain, but is invaluable to your company’s bottom-line success: the customer’s viewpoint. Answering questionnaires customized to your specifications, our shoppers give you timely and trustworthy feedback on the shopping experience at your stores to help you train and enforce company-wide standards, improve the customer experience, and maximize your profit potential.
  Customer Surveys and Interviews
Insula realizes that a business needs to know its customers’ preferences in order to fulfill them, and we’re not afraid to ask! Our team of surveyors and interviewers employ a variety of techniques to collect honest, open responses from your clientele to help you understand exactly what they enjoy most about your products and services, or even what they would prefer to see improved
  Competitive Advantage Research
Insula’s diverse team of professional shoppers, interviewers and surveyors offer prompt, insightful information to let you see not only how customers view your products and services, but how they stack up against the competition. From price comparisons and product quality and availability, to employee friendliness and expertise, we help you understand your competitors’ strengths and weaknesses to give you the competitive advantage.
  Research and Analysis
Insula is home to market research experts who can help you plan and execute your company’s next breakout innovation. From proposal to field research to finished reports backed by detailed statistical analysis, we can offer you invaluable insight into your project’s feasibility, market penetration potential, and the effects you can expect on customer acceptance, speed of service and revenue enhancement. Let Insula help turn your next idea into "the big one."

  Proprietary Panels

We can create a tool that allows you to poll your franchisees, customers, employees, or suppliers about a myriad of topics.  This is a great tool for getting timely feedback on an ongoing basis from those who you rely on for continued success.  Respondents can be assured of confidentiality, allowing them to give candid and honest opinions.
  Customer Surveys and Intercepts

Whether it’s through our Internet Panel of consumers, or on-site interviews, Insula can survey your customers to get their opinions and feedback on any number of issues affecting your business.  An Internet panel is a useful tool for testing new brand signage, a re-imaged building design, or general feedback about your products or services.  Personal interviews are useful when you want feedback about a specific experience – perhaps a new product being tested, or a new concept implemented at your store.

  Reporting

Insula features a state-of-the-art, web-based reporting system that allows you immediate, around the clock access to your information in a flexible, user-friendly display. With password and backup protections, multi-level views, photo attachment and import/export capabilities, you can rest assured that your information is safe, secure, and at your disposal.