About Insula Research
 

Insula Research is a marketing research firm offering clients a wide range of services to test and enhance system performance and improve customer service.

Featuring state-of-the-art data collection and reporting methods, we specialize in the following:

  • Customer experience measurements

  • On-site audits

  • Customer feedback surveys

  • Competitor research

With an experienced management team, a nationwide network of auditors and mystery shoppers, and the latest technology to record and process field reporting, we work with our clients to create personalized programs that cater to the following needs:

  • Implementing employee training and recognition programs

  • Conducting competitive price and service comparisons

  • Testing all facets of a distribution chain

  • Improving the customer experience

Insula Research has garnered national attention in the marketing research industry via our annual "Quick Serve Performance Study" published in QSR Magazine (known to many in the quick serve restaurant industry as “The Drive-Thru Study”).  This study has become a benchmark for evaluating drive-thru service speed for all of the nation's major food chains.

The security of our specialized data storage and reporting technology, as well as the expertise that comes from our dedicated, professional project managers, has backed Insula in creating and conducting comprehensive research projects for clients ranging from Fortune 500 companies to emerging start-up companies. Our expertise spans industries from quick-serve and casual restaurants to retail (gas/convenience store, pharmaceutical, and grocery), entertainment, banking, and more.

Browse the site links to explore all of the services we have to offer, or simply contact a member of our management team directly to find out how Insula Research can help you improve your company in today's competitive market.