Quick Serve Restaurant Drive-Thru Performance Study

The Quick Serve Restaurant Performance Study began in 1997 as the QSR Drive-thru Time Study. Since its inception, the study has become the industry benchmark for QSR drive-thru performance. The primary objective of this study is to determine the leading restaurant chains in several categories of drive-thru operations. Performance measurements include but are not limited to the following categories: wait time, service time, order accuracy, suggestive sell occurrence, exterior appearance assessment, speaker clarity, menu board appearance, availability of electronic payment options, and presence of order confirmation boards. The results are analyzed to determine emerging trends in drive-thru operations and the chains are ranked based on relative performance in each category.

The study results have been reported in numerous national media outlets, including USA Today, The Wall Street Journal, CNBC, CNN, and many others. The study is prominently featured in QSR magazine each October.

QSR operators and suppliers have found the results of the study beneficial to growing their business, developing marketing strategies, and enhancing operations. Your company will benefit from the wealth of comprehensively analyzed data collected in the past years, or you can purchase the 2008 study results to learn about current trends in the drive-thru sector of the QSR industry. You can also request supplemental research on a specific aspect of drive-thru operations.