The 2007 Quick Serve Restaurant Performance Study

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Menuboard Appearance Ranking

Menuboards were checked for missing panels, damaged faces or frames, handwritten signs, exposed interior lighting, decals or stickers on the face, and general cleanliness.  Menuboards were given an acceptable appearance score if they did not contain any of the above-mentioned flaws.  Each chain is ranked based on its percentage of acceptable menuboards. 

The ranking of menuboard appearance for all of the restaurant chains included in the 2007 study are presented below. 

Chick-Fil-A and El Pollo Loco were this year's  industry leaders in this category, with 100% of locations included in the study having satisfactory menuboard appearance. Popeye's Chicken has the most menuboard faults, according to this year’s study, as only 84.09% of locations included had satisfactory menuboards.

RANK RESTAURANT CHAIN PASSING PERCENT
1 Chick-Fil-A 100.00%
2 El Pollo Loco 100.00%
3 Bojangles 99.24%
4 Whataburger 98.86%
5 White Castle 98.74%
6 Rally's 98.58%
7 Hardee's 98.41%
8 Checker's 98.32%
9 Krystal 97.99%
10 McDonald's 97.20%
11 Wendy's 97.00%
12 Taco Bell 96.05%
13 Del Taco 96.05%
14 Jack in the Box 95.98%
15 Burger King 95.81%
16 Carl's Jr. 94.86%
17 Church's Chicken 93.69%
18 A&W 92.96%
19 Taco John's 92.41%
20 Arby's 92.36%
21 Captain D's 92.00%
22 KFC 91.16%
23 Long John Silver's 90.71%
24 Dairy Queen 87.87%
25 Popeye's Chicken 84.09%
National Average 94.96%

 


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