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The 2006 Quick Serve Restaurant Performance Study |
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The 2006 Quick Serve Restaurant Performance Study |
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Sponsors |
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Click
here to see more information about our sponsors |
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Methodology |
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The primary objective for this study was to determine the leading restaurant chains in several categories of drive-thru operation. Categories measured in the study include, but are not limited to: wait time, service time, order accuracy, suggestive sell occurrence, exterior appearance assessment, speaker clarity, menu board appearance, availability of electronic payment options, and order presence of confirmation boards. Data for the study was collected during the months of April, May, June and July of 2006. Restaurants were visited between the lunch hours of 11:00 AM and 2:30 PM, and between the dinner hours of 4:00 PM and 7:00 PM. A restaurant could only be visited twice – once during the lunch period and again during the dinner period. A total of 11,606 service times were collected, while a total of 5811 orders were reviewed for accuracy. The study included assessments from restaurants in all 50 states, and included 25 quick serve restaurant chains. A sample size was selected for each chain based on the total number of drive-thru units each chain operates. Analysis was performed to set sample sizes in such a manner as to result in approximately the same margin of error for each chain included in the study. For this study, the maximum error (i.e. worst-case-scenario) at a 95% confidence level was targeted at approximately 5.7% in a two-way split of the data. |
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