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The 2006 Quick Serve Restaurant Performance Study |
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The 2006 Quick Serve Restaurant Performance Study |
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Sponsors |
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Click
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Order Accuracy Ranking |
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The objective of the order
accuracy measurement was to determine which chains were most accurate. During
each visit, the researcher ordered a main item, a side item and a drink. One
special request was made for each order. For example, a field researcher could
order a Whopper with no pickles at Burger King, and then a taco combo with a
request for hot sauce packets at Taco John’s. After receiving the order all
food and drink items were checked for complete accuracy. Any food or drink item
received that was not exactly as ordered was listed as inaccurate. Similarly,
orders were considered inaccurate if a requested condiment was not received, if
the order failed to contain at least one napkin or one straw, or if the cashier
gave incorrect change. Any order that contained one or more
inaccuracies was listed as inaccurate. Each chain is listed in rank order,
based on its percentage of accurate orders.
The following chart represents the ranking based on order accuracy of the restaurant chains included in this study. Whataburger and Chick-Fil-A lead the industry in this category with 98.07% and 98.06% accuracy ratings respectively. Bojangle’s ranks the lowest in this study with 83.41% accuracy in the locations tested. |
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