The 2005 Quick Serve Restaurant Performance Study

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Speaker Clarity Ranking

The objective of the speaker clarity category was to determine the chain that had the clearest and most understandable interaction, from a customer’s perspective, via the speaker.

During each visit, researchers determined the clarity of the speaker interaction.  Speakers that were out of order, had an excessive amount of static, an excessively high or low volume level, or were otherwise unclear, were logged as being unacceptable.  Each chain was then ranked based on the percentage of acceptable speakers.

RANK RESTAURANT CHAIN PASSING PERCENT
1 Chick-Fil-A 97.80
2 A&W 96.11
3 Del Taco 95.80
4 Jack in the Box 94.30
5 Carl's Jr. 93.94
6 Steak'n Shake 93.90
7 Wendy's 93.62
8 McDonald's 93.60
9 Rally's 93.04
10 Hardee's 92.58
11 Taco John's 92.48
12 Checker's 91.86
13 Burger King 91.67
14 Krystal 90.98
15 Taco Bell 90.82
16 Captain D's 90.29
17 El Pollo Loco 90.18
18 Arby's 90.14
19 White Castle 89.82
20 Whataburger 88.94
21 KFC 88.18
22 Long John Silver's 87.88
23 Popeyes Chicken 87.30
24 Dairy Queen 86.97
25 Church's Chicken 78.83
National Average 91.02

 


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